It is actually a proven fact that they should e facing a specific direction. Even Eibachs directions talk about spring orientation. I personally have experienced this issue myself.
Eibach instructions talks about the the up and down orientation of the springs. The rear springs are coiled differently on the top and bottom and the instructions tell you to have the logo being right side up to make sure the tighter wound coils are up top. Rear shock perches are flat and have no relief for the pigtail of the coil. Ride height will not change no matter which way you orient the spring. Front springs are different because the the pigtail has to sit properly in the perch to acheive the proper ride height.