skwerl
tree hugger
They dropped the Ranger because it sold for almost as much as an F150.
What do you do if you sell two trucks and you want to protect the number 1 selling truck in America? You stop production on the other one that costs almost as much to build and sell. They weren't selling a ton of them anyway, so they gassed it and concentrated on the F series.
They also quit updating the Ranger for the last 10 years they sold it. Their decision might make the bean counters happy but it also sent a lot of loyal Ford buyers over to Toyota, Nissan and Chevy. As much as I like them, I have no need for an F150 and cannot justify the cost. My next truck will not be a Ford.