It is hard to compare to paint but here are some of the highlights.
Most people don't have the skill set to paint their own car let alone the facility to do it in. I dipped my car after practicing a couple of times on an old fox hood. It wasn't too difficult and I had no experience with auto paint work prior.
The kit cost about $200 and then plan on $200 for materials. This means the second car you dip will only cost $200.
It is not permanent, if you get bored with the color, peel it off and start again.
It is VERY durable. I drove 1000 miles in 4 days on mine 2 days after I did it and there was not one rock chip.
Your factory paint is sleeping nice and kozzy under the dip, protected and will be as good as it was when you covered it.
Very easy to clean, I used that shitty brush at the quarter carwash for the first time in 10 years. Bugs, dirt, and anything else come off with ease.
No more drying your car, it is a rubber like coating so the water just rolls off or dries quickly.
Also give your car a unique look. My car started as black so I looked at it as an blank canvas. Plus I don't like my car to look like everyone else.
I posted a pic of mine in another thread but here it is again.
This is their flex blue color.