Yeah, Ford 20, it sure is loud. While it was on display at the Ford tent at Carlisle on Saturday, I happened to be close by when a rep demo'd the exhaust settings for someone. He started the car and revved it, and it sounded great. Then he hit a switch, revved it again, and it was easily twice as loud and deep. Everyone nearby did a double take. Sounded great. As for the looks, I think it looks much better in pics than in-person. Too boy racer for my taste. Also, the 19 inch wheels look way too small for that huge front end, but that's JMO. The car is pretty awesome. I just can't warm up to the looks of the S550.