It is Titanium Gray I believe. Made by Oracle. Lots of metallic in the color. The Charcoal metallic Avery was way too dark after I got it on there and looked too much like black at any angle or loss of direct light which created too much contrast for my liking. 3M had a metallic gray (I think they called it) but it had a blue edge to it. This was a shade or so lighter and appeared more neutral. I couldn't be more pleased with it. It pops big time in the sun, yet still stays grey tone in shadows and overcast skies.