Not me, I like being able to look at a car and know immediately what brand it is. I hate looking at a car and wondering what brand is that amorphous/generic looking car. Too many sedans, econo-boxes, SUVs, crossovers, etc.. could have their branding badges swapped and we wouldn't be able to tell the difference. I love that ford has gone to a common look/feel. I love that a caddy looks like a caddy and there is no missing it. So I for one say bring on brand recognition and enough of the amorphous blob styling that every other car shares.
Now I look a Caddy and wonder what model it is. CTS? XTS? they all look the same.
If I were a superior model/spec owner I would be pissed!
IE. My BMW 7 Series looks exactly the same as the new 5 Series, yet I have to now point it out that it the 7? Cuz they all look the same.
Brand recognition is one thing but at the same time they are diluting their model range uniqueness.