Pro and cons for everything, when done correctly a bap can work well. Most tuners will like it as they wont have to mess with fuel tables much making it easier to tune which is a win win. I like it for its voltage regulation properties mainly, a bap will maintain voltage to the pump regardless of other loads or increased amp pull as duty cycle goes up. This helps maintain flow and output pressure throughout the rpm range. However most of our oem pumps aren't built to run higher than 13-14 volts. So you may be effecting pump life in the end but not to such a drastic degree that it would be a measurable difference. Aftermarket variable speed turbine/impeller style pumps such as walbro gt supercar, deatschwerks, aem etc. are designed to operate up to 18 volts which makes them idea for use with a bap and they will handle the increased amp pull and heat better as your still operating in the designed voltage range of the pump.