I usually receive anywhere from 140-180 emails over each weekend. This guarantees I get A LOT of crazy e-mails.
This one.....this one, though.
[FONT="]Hello,[/FONT]
[FONT="]I have a 2005 Ford Mustang. It's time to replace some front-end suspension components so I've been shopping on the internet.[/FONT]
[FONT="]When it comes to lower control arms, I see stock replacements, upgraded Ford Racing units and your item as the three most obvious choices. Your item sells for two and half more times than the average price of a pair of stock replacements, $500 vs $200. I'm curious to know what you will be giving me in exchange for the enormous premium you are asking me to pay for your item.[/FONT]
[FONT="]I've been in the retail industry for over 30 years working for a mass merchandise, deep discount organization that has success selling upscale merchandise. So my view of the marketplace is focused on value. I am making the assumption that you set the price points for your retail partners because I can't find more than a few dollars difference in price between retailers. How is that an advantage for you? Doesn't it make sense to allow larger, more efficient organizations to show value based on their leverage?[/FONT]
[FONT="]Bottom line for me, I would probably buy your product if I could find value on it. But because I don't feel like I have any freedom or choice as a consumer when it comes to your product I will choose something else.[/FONT]
[FONT="]I would appreciate your thoughts.[/FONT]
[FONT="]Thank you,[/FONT]
This one.....this one, though.
[FONT="]Hello,[/FONT]
[FONT="]I have a 2005 Ford Mustang. It's time to replace some front-end suspension components so I've been shopping on the internet.[/FONT]
[FONT="]When it comes to lower control arms, I see stock replacements, upgraded Ford Racing units and your item as the three most obvious choices. Your item sells for two and half more times than the average price of a pair of stock replacements, $500 vs $200. I'm curious to know what you will be giving me in exchange for the enormous premium you are asking me to pay for your item.[/FONT]
[FONT="]I've been in the retail industry for over 30 years working for a mass merchandise, deep discount organization that has success selling upscale merchandise. So my view of the marketplace is focused on value. I am making the assumption that you set the price points for your retail partners because I can't find more than a few dollars difference in price between retailers. How is that an advantage for you? Doesn't it make sense to allow larger, more efficient organizations to show value based on their leverage?[/FONT]
[FONT="]Bottom line for me, I would probably buy your product if I could find value on it. But because I don't feel like I have any freedom or choice as a consumer when it comes to your product I will choose something else.[/FONT]
[FONT="]I would appreciate your thoughts.[/FONT]
[FONT="]Thank you,[/FONT]

