I called every single car dealer in town and begged them to tell me what they used because when I bought my 05 it still smelled new. None of them would give up the secret until I just happen to go to one and saw the guy detailing a car and being told every step. I waited around until the guy telling him what to do left. Acted like I worked there and told him I was about to show a car and needed some scent for it. He handed me this clear bottle with a red label on it that was hand written new car, and a phone number. I took one sniff and FOUND IT. Called the guy's number on the bottle and he agreed to meet me and sold me a bottle for 35.00. It is oil based so one spray does the entire car for weeks. I have had the bottle since march and less than a inch gone out of it. I usually spray one spray about once a month.