Oh I feel the same way. I always had in the back of my mind I would buy some MSD coils. I didnt really need coils, but when I saw the Bravex there were to cheap not to try. Only time will tell, but they really do look/work good. Its like plugs, everybody has their preference. There are failure rates with anything. I have seen bad reviews for the E370 plugs, but I got awesome service out of the ones I had, so much so that I probably could have kept running them for a while...and they are one piece.
The Champion 7989 in my car are working excellent, but I have seen bad reviews for those too. Maybe the 7989 will crap out on me yet, but so far so good. Just not a fan of 2 piece plugs, if you are on it and doing a regular maintenace 2 piece plugs may never be an issue. Its just in a perfect world 1 piece plugs are better than 2 piece plugs.