HD is fucked.
The world is changing. My wife went to the mall, she _could not_ buy a french press. There were none. There was a plethora of new stores, but they were all selling chinese stuffed toys and garbage at rock bottom prices. Hudsons bay company exists but is not paying rent and is running out their inventory.
We have progressed to a point in consumerism to where you can't buy something good with convenience. No, amazon doesn't have the coffee machine we want, either. I had a breville, but they have since gotten rid of customer service, and they are bleeding out the last of the value of the brand. This is important because bad reviews are real and bad reviews aggregate quickly. The sooner the better, in my opinion. Companies should be punished for selling junk, and punished worse for selling expensive junk. If something worthy can't be produced at an acceptable price point, it should not be produced! The market will handle this! I hope!
Good things (I bet the livewire is good...) cost a ton of money because dollars are small, and less and less people can afford them. Hence, the chinese garbage stores. This trickles down into cordless tools and even combination wrenches.
TL/DR: Brands (maybe even HD, one day,) will make a comeback because people don't want to stand around deciding what to buy, they want to be sure that what they are getting for a ton of money is actually good. Brand value will be self policing because of the internet. Counterfeit goods will disappear with the emergence of blockchain currency. (another discussion...)