He missed a big issue that needs to be addressed for almost everyone I know. Charge time. If I own a car and I take even infrequent trips of 300-400 miles, an EV with just 240 miles of range is not going to cut it. I am not going to buy a car that will require hours to charge part way through an otherwise 4 hour trip.
Even through it isn't a limitation most days around home it presents as a major limitation mentally. As rational or even irrational as it may sound being able to jump in my car and drive off for several hundred miles is an option I am comfortable with. On this hypothetical trip I could stop for gas, food, and bathroom in under 20 minutes and be back on the road. With current technology at about 225 mile I would need to stop and charge for hours. Big thumbs down.
I'm driving my family to Florida in a few weeks (about 1200 miles one way). That's about 5 stops to charge. If we had an EV we'd double (at the least) our travel time for charging. To the mainstream buyer that is just not acceptable.
Now if you could drive 300 miles (about 4-5 hours) and stop for an hour or less to take a break, pee, eat, stretch while the car charges and then be able to do another 300 miles, I think a lot of people would be interested in learning more.